Nathan Heyes

Head of Digital

I have over 10 years of experience in digital marketing, starting as a web design apprentice and working up to Head of Digital. I manage full-funnel operations, such as: Paid Ads, SEO, Website Management, Social Media Marketing, Data Analysis and overall creative marketing direction. I’m looking to bring these skills in-house to support a business owner with their growth aspirations.

Does this sound like something you need? Email me at nathanheyes98@gmail.com

HV Excavations

HV Excavations is a nationwide civil engineering specialist focused on suction vacuum excavation’ a modern, fast, and non-destructive alternative to traditional digging methods.

The Challenge

Despite vacuum excavation being significantly quicker and less intrusive than standard methods, the technology remains relatively unknown across the broader construction sector. HV Excavations needed a digital platform to educate the market on the clear advantages of the machinery while establishing a seamless conversion funnel for incoming leads.

They approached us to build a custom website built to showcase the benefits of suction excavation, answer common industry questions, and turn curious visitors into active enquiries.

Research & Discovery

To understand why a site manager or engineer would switch from traditional diggers to vacuum technology, I conducted a deep dive into existing excavation practices and customer pain points. I drew strategic inspiration from major industrial shifts, such as the transition from petrol to electric vehicles, analysing how innovative technology is successfully introduced to established markets.

Execution Process

I crafted a visual direction that blended rugged construction engineering aesthetics with sleek, high-tech cues reminiscent of modern transitionary technology. To support the educational nature of the user journey, I designed a prominent, dedicated FAQ section placed alongside the core product benefits to immediately address common doubts or technical queries.

Knowing that user curiosity would drive traffic, I integrated highly accessible enquiry points and streamlined contact forms throughout the site layout, ensuring users could quickly request site visits or machine availability without friction.

The Results

HV Excavations now possesses a modern, authoritative web presence that positions them at the forefront of excavation technology. Early analytics indicate strong user engagement, with visitors navigating through multiple pages to learn about the process.

The new platform serves as a high-converting hub, perfectly primed to capture and convert incoming leads as their ongoing marketing campaigns drive broader awareness of vacuum excavation.